This is the TV program branding design that I enjoyed the most in 2023. Unlike the previous TV project I did for BBC Media Action, I tried to add both studio and countryside vibes to the art direction alongside the existing logo branding.

It took me some time to study mood boards and explain the concept to the production team through presentations. Finally, we were all on the same page and excited to kick off this project from pre- to post-production.

I truly enjoyed the process of creating these pieces of art. One of these involved going to Takeo province with the film crew and taking as many pictures as I could to use in the communication materials.

If you missed this comedy-drama show, please go to the YouTube playlist above and enjoy the 20 episodes with your family and friends!